“Highly creative people tend to display ample social adjustment, empathy, sensitivity, rationality, and open-mindedness. Further, and more directly pertinent to consumer behavior, highly creative people have been found to be excellent problem solvers. In fact, expertise at problem solving, both of a specific and generalized nature, is one of the central operational measures of creativity.” Journal of Consumer Research, Vol. 7, No. 3, p. 286
I love this. I agree with every point- do you??
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